OLD SKOOL CLOTHING CO.

Old Skool Clothing Co. is a custom automotive shop in Bakersfield, California. They specialize in hotrod fabrication, restoring vintage vehicles, and making custom clothing. Problem: The shop was well known in the local automotive scene, but its brand identity was not consistent. The visuals did not clearly show the company’s mix of classic Americana craftsmanship and modern streetwear culture. As a result, it was hard to connect with both car fans and people interested in fashion. Resolution: By creating a clear visual identity, the brand was updated to respect its vintage automotive roots and add bold, modern design. The new look brought together the shop’s automotive and clothing sides, appealing to both hotrod fans and streetwear enthusiasts. This helped people recognize the brand, attracted a wider audience, and made Old Skool Clothing Co. known as both a trusted restoration shop and a lifestyle brand.