MARY JUAN AND JUANA
I created a lively brand identity for Mary Juan and Juana by using bold colors along with playful illustrations and icons. Problem: The cannabis market is full of dark, edgy, or very clinical branding, which made it hard for Mary Juan and Juana to stand out and show the joyful, creative spirit of their products, especially fun items like French macaron edibles. The challenge was to design a brand identity that avoided industry clichés but still felt trustworthy and appealing to many people. Resolution: I used bold colors, playful graphics, and bright, unexpected images to create a visual identity that feels positive and creative. Every detail, from packaging to promotional materials, was made to spark delight and curiosity. This helped the brand stand out in a busy market and showed off its unique products in a fresh, friendly way, making Mary Juan and Juana a vibrant and memorable name in the cannabis space.
