HAVEN AND HUE
I created Haven & Hue’s brand identity and online store, aiming for a modern look and a user-friendly experience. Problem: The brand’s mission was to bring comfort and style to everyday life, but its digital presence was not consistent. The visuals did not match, and the online store felt disjointed. This made it hard for customers to connect with the brand or shop easily. Resolution: I chose a warm, neutral color palette and designed clear, easy-to-use product pages. Every part of the site matched the brand’s mission, creating a unified and welcoming online experience. The new identity and website help customers move smoothly from browsing to checkout, building brand recognition and trust.
