Wild Laurel Los Angeles Brand Identity & Packaging

Developed a luxury-inspired brand identity for Wild Laurel Los Angeles, a modern floral lifestyle concept focused on elegance, warmth, and organic beauty. The goal was to create a refined visual system that felt elevated, feminine, and memorable across digital and physical touchpoints. The solution included a custom logo system, earthy color palette, premium typography direction, packaging concepts, website visuals, and branded merchandise applications. Delivered a cohesive identity system designed to maintain consistency across social media, print, apparel, and retail packaging.